In aid of UNICEF

50/50 are very proud to be partnering with UNICEF as our official Aid Collection partner. 100% of the money you donate to a 50/50 project or the platform goes direct to UNICEF.

UNICEF is the driving force that helps build a world where the rights of every child are realised. They have the global authority to influence decision-makers, and the variety of partners at grassroots level to turn the most innovative ideas into reality. That makes them unique among world organisations, and unique among those working with the young.

UNICEF believe that nurturing and caring for children are the cornerstones of human progress. UNICEF was created with this purpose in mind – to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path.

In East Africa UNICEF is currently delivering life-saving support in health and nutrition, water, sanitation and hygiene and child protection.

From UNICEF…

"Right now, a child is dying of hunger in Somalia every six minutes. And unless we do something about it, children are going to carry on dying. It’s simple. Children are hungry. We’re not. They have no food. We do. So it's time to share what we have. This is just what the brains behind 50/50 are doing for UNICEF and the children of East Africa and we are thrilled to be a part of this digital fundraising revolution. Just £5 could provide a child with life-saving food for a week so the potential impact of this collaborative experiment is immense. We hope that the word spreads fast, that the message is shared and that as much money is possible is raised in order for UNICEF to help as many children as possible."