We're excited to announce our newest 50/50 project from the folks at digital innovation lab Moonshot. Here the team behind the service tell all:
What’s the project?
The Phone2Food project invites people to send used cell phones and other electronics to our partner, BuyMyTronics.com, who then donates the device’s buyback value to UNICEF instead of sending it to the seller. With the upcoming iPhone4S launch and all the early adopters out there in the agency world, we think we’re perfectly poised to make a BIG contribution to 50/50’s overall £1 million goal.
Visitors to the website www.buymytronics.com/phone2food can enter a phone or device and determine its buyback value. If the price looks agreeable, BuyMyTronics.com emails the seller a pre-paid shipping label and a package for shipping if desired. The owner drops the phone in the mail, and 100% of the offered buyback value gets donated to UNICEF for African famine relief and is fully tax-deductible as a charitable donation.
How can I help?
If your agency / company / organisation:
- has some used electronics or phones and would like shipping envelopes for sending them to BuyMyTronics (you can print out free shipping labels on the BuyMyTronics site when you donate)
- would like materials to help spread the word, or
- want to set up individual mini-charity-drives around this initiative
Please contact us at hello@phone2food.org. We have thousands of envelopes to distribute to make it just a little bit easier for you to send your items in and turn them into food for Africa.
Who’s working on it?
Phone2Food is a product of Moonshot, moonshot.it, an innovation lab created to bring digital and social ideas like Phone2Food into the world.
Justin McCammon is co-founder and developer at Moonshot. By day he’s a creative technologist at LA based agency Team One. Can’t wait to donate his iPhone3GS to African aid.
Hank Leber is co-founder and strategist at Moonshot. By day he’s a senior strategist at Team One. Looking forward to his iPhone 4 provide nourishment for 200+ children.
Emily Smith is UX designer at Moonshot. By day she’s a UX designer at Saatchi & Saatchi LA. Excited to switch teams, get an iPhone 4S and donate her Android..