So you're up for running a 50/50 fundraising project to help raise millions for famine relief efforts in East Africa. That's fantastic news.
Here's the lowdown on exactly what you need to do to take part and what we can do to support you.
What do you need to do?
Step 1: provide us with some information for your project page
- your project name
- links to any other places your project exists on the web - we can add this later if you're still working on it
- a 2 line description of your project
- a bit on the team behind the project (about two tweets worth)
- link to your website (e.g. your agency, personal blog etc.)
- your logo or a picture of you so that we can include it on the who's in page
Step 2: post pictures to Instagram with your project hashtag
We will be tracking updates on your project page via Instagram - up to 3 accounts can be authorised to post updates tagged with a project specific hashtag. We feel that this will help tell the story of your project - the team behind it, how it's going, what you're raising money for etc. - in a highly visual way. We don't just mean photos. Here are some example of the kinds of thing you might include:
We will also be running a 50/50 Instagram feed over the course of the project and we'll curate some of your project updates into that feed as well.
Step 3: a blog post or two
Over the course of the campaign we would love to feature your project on the 50/50 blog - whether it's a update provided by you or an interview with you put together by us, a few blog posts will help gain more exposure for your project.
What can we provide you with?
- a project page on 50/50 and a specially designed 50/50 avatar. Once you've sent over all the info in step 1 we can set this up for you straight away. We'll leave the 'coming soon' over the 'pledge/sponsor/participate' button until your project is ready to go
- a unique project fundraising page where participants can donate money to Unicef's famine relief efforts - this means we can track donations to your project individually and also include it in our collective total. We'll also track the number of backers you have on your project
- a 50/50 badge which you can attach to your project elsewhere on the web
- if you want to include some copy about 50/50 on your project's site and elsewhere on the web we'd recommend:
"[Project name] are taking part in the 50/50 campaign. 50/50 is a collaborative experiment, a platform of 50 little bets: digital projects created and run by individuals and teams of makers. Each project aims to engage a network of supporters to help spread the word and generate as much money for famine aid as possible. Find out more at 5050.gd"
Some background: what kind of project is a 50/50 project?
There are 3 different types of 50/50 project which the platform can support.
- A pledge based project: this is a campaign which individuals can participate in by pledging to take part. When someone pledges to take part they will be directed to a Twitter or Facebook authorisation and then to the project donation page. After donating the project will autopost their pledge to their FB/Twitter stream. An example of this is the Facebook Famine.
- A service based project: this is a project with some web technology behind it which you will have built. Individuals can take part in it and through doing so will be committing to donating some money. An example of this is #f*ckfamine SwearJar.
- A sponsorshop based project: this is a project where you are taking on a fundraising challenge and are asking people to sponsor you. An example of this is the Fat Planner.
This diagram shows how the different projects would work:
We know that there will be a few projects which will fall outside this brief for one reason or another. Hopefully we can find a way to collaborate so please do get in touch and we'll see what we can do. If it's not for you, we wish you all the best with your campaign - the more projects on the go around the world, the better chance we all have of making a difference.