50/50 gaining momentum

With now over 30 projects confirmed, 50/50 is gaining momentum and building awareness – one of our projects #africashback was even tweeted by Stephen Fry! We’re still on the lookout for individuals or agencies to contribute projects, so get in touch for your chance to help save lives in East Africa.

Another way you can get involved is by spreading the word about 50/50 – back the projects, tweet, blog, donate and pass it on. The more people know about it, the bigger the impact.

Here’s a roundup of 50/50’s coverage on the web so far – get in touch if you want any more information:

Adweek Make or Break: 50 projects in 50 days

“While it has never been cheaper or easier to make things as an industry—we seem to be making less and researching more. The 50/50 project is an effort to get people in our industry to help raise money by making things. If you ever had a little idea that you thought could raise money or get hits on the web, what better excuse would you have than to do it for the famine? Go on, make something amazing. Prove me wrong.”

Victors & Spoils are kindly promoting 50/50 on their homepage until 16 Oct

Do Lectures are showing their support by featuring 50/50 in their Kindling Newsletter

Stephen Fry gets 3000 Re-tweet requests a day and he chose to tweet a 50/50 project

She Says Website: WE LOVE 50X50 against famine in Somalia

"At SheSays we’ve decided to talk about it, and more than that, support and contribute to the 50X50 project."

And some lovely write-ups in the blogosphere...

Edelweiss Pirate Experiential Shift

“I think this project demonstrates an interesting, rather new, approach to empathy and to change - people taking on an experiential shift to drive real empathy and change.”

Good Design Blog 50/50: Make or Break Project

“They have already amassed an impressive list of contributers with both JWT NYC and Virgin being among those to have confirmed projects. It’s not just exclusive to the big boys though and the brief is open to everyone from agencies right down to individuals. All you have to do is have an idea and the passion to see it through! They even give you a huge helping hand by giving you your own donation page, a feature on the site’s homepage and online PR.”

Talent Imitates, Genius Steals 50/50: Hackathon NYC

Pretty Little Head by Farrah Bostic The Famine Hackathon for the 50/50 Project

The Wall blog Charity uses guilt tactics to target celebrities through Twitter

“It’s commonly known that brands pay celebrities to tweet about their products, paying thousands for them to mention their products to millions of avid followers. But what if this concept was turned on its head, with the people who read those tweets having a say in how the money is spent? If followers were able to persuade 50 Cent, Mariah Carey and Paris Hilton to use their wealth for social good?”