50/50 – Make or Break

50 projects created in 50 days to raise
£1 million for famine relief in East Africa

Donate now

So here's the challenge, Launch 50 projects in 50 days then raise £1million for famine relief in East Africa

Featured project

Poetry

Poems for Good

by Berliner Benson

Commission a poem to proclaim your love, fire your boss, thank a friend for feeding your goldfish, and other crucial stuff.

Recent projects

  • Waterrun

    Water Run

    by BBH London

    Your way to show solidarity with the life of an African woman or child, and their constant fight for clean water.

  • Posterity

    Posterity

    by The Mill

    The Mill curates a Limited Edition Poster Series for Famine Aid by repurposing hidden gems and unused assets from its creative archives.

  • Goodshirts

    Good Shirts

    by BBH NY

    BBH New York and UNICEF U.S. Fund teamed up with Threadless and the artists Christine and Justin Gignac to design T-Shirts that cost the exact price of ...

  • Darebot

    DareBot

    by Made by Many

    DareBot will be a neat little app to help you raise money for East Africa by doing funny, silly and challenging dares.

  • Plumpton

    Plumpton Mornings

    by Smithery

    Plumpton Mornings is a digital art project, exploring the relationship between physical and digital, certainty and uncertainty. A series of physical ar...

  • Grow

    Grow

    by Studio Aad

    An upside down pyramid scheme for the 21st century. Creatives are asked to donate an illustration of an apple, 50eu and to ask 2 more creatives to do th...

  • Swearbox

    Swearbox

    by James, Rameet and Jay

    A Swearbox for the Twitter age. Turn every bad word into a good deed and see how much your bad language could raise for charity.

  • 5050mix

    50/50 Mix

    by Fallon

    We've teamed up with some very special collaborators to offer you an exclusive piece of digital art from Adam Smith and the Chemical Brothers.

  • Poundstore

    The Pound Store

    by Sapient Nitro

    The Pound Store is an online pound shop, selling products at life saving prices for the East African famine.

  • Letsnotdolunch

    Let's Not Do Lunch

    by BSSP

    Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account, donate $5,...

  • 12m

    12,000,000 people

    by Wolff Olins

    Wolff Olins, alongside OMD, Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis. Employ...

  • Kidsdraw (1)

    Kids Draw for East Afr...

    by John and Charlotte

    A child is dying of hunger every six minutes in Somalia. In six minutes, your child can paint or draw a picture that can mean the difference between lif...

  • Kenyanchicken

    Kenyan Chickens

    by Carbon Five

    There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help!

  • Festivalfoodswap

    Festival Food Swap

    by Independents United

    Donate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return you'll receive free copies of Festival Annual 09, Fest...

  • Givelunch

    Give your lunch to Africa

    by Grey London

    The amount of money we spend on a latte and Panini could feed a family. We live in a world that produces more than enough food to feed itself, where n...

  • Amile

    A Mile In Their Shoes

    by In Their Life

    In Their Life has teamed up with 50/50 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa.

  • Karma

    The Karma Equalizer

    by NYC Famine Hackathon

    Turn your bad into something good.

  • Tipsforchange

    Tips for Change

    by Arnold Worldwide

    We are leaving Foursquare tips with a call to action to donate from your mobile phone across the city of Boston all while building a tool kit for others...

  • Buytunes

    Buy Tunes, Feed Africa

    by d4

    Buy apps, music and film from iTunes using the 50/50 portal. We donate the referral commission to Unicef.

  • Todayieat

    Today I eat for Africa

    by Evert and Koen

    We often don't realise the value of food while others are starving for it. What if today you eat and donate the meal's value to someone in East-Africa?

  • Goodbelly

    The Good Belly Project

    by Mullen

    People love food so much they take photos of their meals to share with friends. We're going to reach out to foodies and turn their passion into action ...

  • Nychack

    NYC Famine Hackathon

    by The Difference Engine

    Bringing folks from the startup and tech community together with designers and marketers, fundraising experts and just good folks to develop and launch ...

  • Phone2food

    Phone2Food

    by Moonshot

    Donate your old cell phone to help fight famine in East Africa. You can save lots of lives, and it only costs you a phone that you don't need anymore

  • Instaearth

    InstaEarth

    by Modea

    InstaEarth tells a rich, visual story through the eyes of Instagramers around the world.

  • 6mins

    The 6 minutes project

    by The Social Practice

    A child dies of starvation in East Africa every 6 minutes. Donate just 6 minutes of your salary to make a real difference. Use our app to calculate what...

  • Africashback

    Africashback

    by Mike Overthrow

    Buying from Amazon? Visit africashback.com first! Click on one of the Amazon links, buy as normal on Amazon. BUT ...

  • Buckfuck

    I gave a buck, now you...

    by Disrupt4Good

    Give a ‘buck’, then ask your friends and the media to ‘give a f**k’ via twitter. Compete with others to raise money and cause maximum disruption!

  • Africaneedsyou

    #AfricaNeedsYou

    by Jack & Paul / Enjoythis

    A website that targets celebrities who tweet brand endorsements for cash. The platform lets you send prewritten tweets, urging each celebrity to donate ...

  • Spaceforchange

    Space for Change

    by For Love Not Money

    A website that acts as positive ad space. Every time you watch the content, you prompt a brand to donate money to the cause, instead of spending it on t...

  • 4words

    4words

    by GFN collective

    4words challenges you to create a short video inspired by the 4 words 'Help For A Change'. Upload it to our site and send it out to Twitter and Facebo...

  • Toilettopocket

    Toilet to Pocket

    by Relax in the Air

    By donating for famine relief in East Africa every time you go to the toilet, you'll remember that you're lucky enough to process food and drink.

  • Fuckfamineswearjar

    #f*ckfamine SwearJar

    by Albion London

    An application to track your swearing on Twitter, and tweet you a weekly bill. A dashboard to gamify profanity, encouraging people to swear for Africa.

  • Fightthefamine

    Fight the Famine

    by 15 Million Elephants

    Help grow awareness and support by displaying a clickable "Fight the Famine" Action Emblem on Facebook, in your email signature and on your blog or comp...

  • Facebookfamine

    Facebook Famine

    by Public House

    Pledge to stay off Facebook for a set amount of time and donate to famine relief. Raise money and awareness.

  • Fatplanner

    The Fat Planner

    by Alejandro Lozada

    This planner is eating exclusively what an African refugee would for 50 days. Follow his story here.